基于改进RFM模型的直播平台用户细分及个性化推荐方法研究

中国科技核心期刊（中国科技论文统计源期刊）
ISSN 2095-8870　CN 31-2107/G3

Research on User Segmentation and Personalized Recommendation Method for Live-streaming Platform Based on Improved RFM Model

XI Yunjiang, GUO Dailing, LIAO Xiao, DU Diedie, LIAO Kaiji

Competitive Intelligence . 2022, (3): 36 -47 .

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